CREATIVE STRATEGY

Pushing forward unprepared is never a good idea. At Ambient, we believe it’s the strategy that goes into bringing a creative idea to life that sets your content apart. It’s all about a solidified starting point, a clear trajectory, and a desired destination.

Relate with your audience, with content that empowers

The game plan is everything. You must clearly define how your team plans on executing that path to successful content. Have you really taken the time to think of who your audience is, what they want to feel and how they are moved by storytelling? Let’s produce a story that speaks directly to them, on a deeper level. Our creative strategy and development team will guide you through every step of their journey, from discovery, to story, art & talent acquisition, prior to developing a strategy for execution.

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DISCOVERY

Our producers will work with you collaboratively over a discovery period to learn more about your brand, and the story it needs to tell. Our team will need to be brought up to speed about many factors in this introductory phase so that we can start off on the right foot and push the needle in the optimal direction.

Story Development

Our producers and writers dig deep to develop the story you’re trying to tell. Whether we’re building off of your initial vision or we’re starting from the ground up, our process will uncover the dramatic need within your story and bring it to life on the page. Setting you up with an emotional approach to your content creation.

Art Direction

Every shot has a nuance that allows you to suspend reality and buy into what you’re watching and it’s not just the talent. It’s always a combination. From the subtle color coordination that connects from the clothes to the background props to a full-on set built on a soundstage, art development sometimes takes center stage and pushes that production value through the roof.

Talent Acquisition

Talent can make or break a project. It’s not only important to find the right person or people for the scene, but you need to find them for the right price. Navigating agencies and supplying actors is right in our wheelhouse. Let us negotiate rates, coordinate, and prep talent for the shoot, you just sit back and watch the magic happen.

Some of our favorite Creative Strategy Case Studies

Paragon Vision Sciences - Video production, Phoenix, AZ

Paragon Vision

A CAMPAIGN THAT PUSHED THE LIMITS, LITERALLY

Paragon Vision needed a content campaign that centered around what it's like to have an active lifestyle. Our producers found the perfect candidate for Paragon's products who happens to also be a professional rock climber.
Tether Tools - Video production, Phoenix, AZ

Tether Tools

Technology breakthroughs? One of our favorites

Have a product launch that will change the way your industry performs? Ambient teamed up with the Tether Tools clan to produce content for the launch of their new Air Direct Wireless Tethering System.

Tether Tools

Technology breakthroughs? One of our favorites

Have a product launch that will change the way your industry performs? Ambient teamed up with the Tether Tools clan to produce content for the launch of their new Air Direct Wireless Tethering System.

Tether Tools - Video production, Phoenix, AZ
ambientskies-productions-suntria-solar

Suntria Solar

THE EVOLUTION OF ENERGY

Recently rebranded, this local Solar provider was in need of an entire catalog's worth of content. Our team spent several months producing a wide range of video and photo content used for advertising. This content was used for each part of the funnel to engage and nurture their prospects into life long customers.